Most research selectors ask what method do you want? That's the wrong starting point. Leaders don't have method problems — they have decision problems. The Compass starts where you are: with the call you need to make.
Read the category, map competitors, sweep culture and content. AI is a force multiplier here — speed and breadth no human team can match.
Sit in someone's home. Notice what isn't said. Hold contradiction without resolving it. This is where AI cannot substitute for trained researchers.
Turn what you saw into a call a leader can act on. AI accelerates the draft; senior judgement makes the recommendation defensible.
Four scenes. Each one names who is doing the work — and what kind of judgement it takes.
Supports
Eight decisions, three qualifier variants each. The full surface of the Compass at once — for the user who already knows the shape of their question, or who wants to see the whole system before they pick.